The world is increasingly moving on to the digital bandwagon. The digital format is now the default format.

With the coming of Covid-19 and reliance on the internet having increased manifold, the expectations of the customers vis-à-vis digital interactions with companies have also tremendously sky-rocketed.

In this regard, digital transformation as a paradigm has started acquiring more significance form the perspectives of all stakeholders. Companies were earlier dealing with the electronic format. However, very few companies were using technology as a means for transforming their businesses and also their customer experiences.

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