The world is increasingly moving on to the digital bandwagon. The digital format is now the default format.
With the coming of Covid-19 and reliance on the internet having increased manifold, the expectations of the customers vis-à-vis digital interactions with companies have also tremendously sky-rocketed.
In this regard, digital transformation as a paradigm has started acquiring more significance form the perspectives of all stakeholders. Companies were earlier dealing with the electronic format. However, very few companies were using technology as a means for transforming their businesses and also their customer experiences.